Wednesday, July 1, 2009

NeighborWorks Foreclosure Prevention Ads Ranked Third Among Donated Ad Space Last Year

The New York Times recently reported that of the campaigns receiving the most support from media last year, the NeighborWorks America and Ad Council spots to help homeowners prevent foreclosure ranked third. According to the report, the foreclosure prevention campaign received $72.9 million in donated space and time, behind campaigns for parental control of TV sets and the campaign to prevent drunk driving. In total, media companies donated commercial time, ad space and other support for pro bono campaigns worth more than $1.83 billion last year. We would like to thank our network and partners, as well as the media, for their support of our outreach to homeowners facing foreclosure.

Read New York Times article. View NeighborWorks press release.