This blog is reposted from CFED's website. Erica Bradley works with the NeighborWorks America Rural
Initiative.

For years, community development professionals were advocates for
financial education. Not many lenders, and certainly not customers, took
financial education seriously, until the housing bubble burst in 2008.
In rural markets, homebuyers typically do not have the same access to
services, like homebuyer education. For many rural organizations,
expanding their services to include online financial education courses
has allowed them to reach more customers.
Tammy Hyman, homeownership program administrator at
PathStone,
always knew how important homeownership counseling is. PathStone, she
said, had offered it since the late ‘90’s. “If they would have done
(homeownership counseling) back then, we wouldn’t be having these issues
now,” she said of the lenders.
PathStone, which is headquartered in Rochester, serves New York,
Vermont, Pennsylvania, New Jersey, Virginia, Ohio, Indiana and parts of
Puerto Rico. Many of the markets they serve are rural, and homeownership
counseling is offered in Indiana, New York and Pennsylvania.

Hyman
said clients have the option of taking an in-person training, which
consists of an eight-hour course, or they can take an online course from
eHome America. eHome America is a certified provider of online homebuyer education.
For the in-person class, the requirement is an eight- to ten-hour
day. Hyman said she tries to include guest speakers, such as real estate
agents or lenders. The course is held every other month or sometimes
quarterly, depending on the demand for it. Hyman estimates there are
8-18 students in each class.
If the client chooses to take the online course, Hyman said, a staff
person schedules a one-on-one call to discuss the course material and
answer any questions the client has. Hyman said the benefit to the eHome
course is it allows people to take the course at a convenient time for
them.
Like PathStone,
Neighborhood Housing Services (NHS) of Richland County
also offers an in-person homebuyer education course as well as the
eHome course. NHS of Richland County covers several counties in
Southwest Wisconsin, including an area where homebuyer education was not
offered.
Linda Smith, NHS of Richland County homeownership center coordinator,
said they offer in-person courses, and they attempted to offer distance
learning classes. The distance courses were broadcast from the main
Richland Center site to remote sites, typically high school classrooms,
in neighboring counties. Smith said because broadcasting the course was
too staff-intensive, and there were technology problems, the remote
course was cancelled. They are now using eHome America for their
customers who cannot attend the course in Richland Center, which has
gotten a great response. “eHome, because we are rural, is a good fit. It
fits the needs for many of our households, especially the younger
households who cannot attend classes at night or on the weekends,” she
said.
Like PathStone, NHS requires customers who have taken the eHome course to have a phone conference with a staff person.
Gary Throckmorton, eHome senior executive vice president, said
eHome’s model is a network of local agencies. “We want the customer to
be connected to a local agency. Follow-up is key,” he said. eHome has
had steady growth, he said, and approximately 250 agencies are
registered with over 36,000 clients served since 2009. Throckmorton
expects growth to continue, especially since online education has become
more accepted. eHome is currently offered in English and Spanish, but
Throckmorton said adding additional languages would be considered if
there was a demand.
eHome America was started in May 2009 by
Community Ventures Corporation (CVC), a Kentucky-based non-profit. It is endorsed by
NeighborWorks America.