Monday, August 8, 2011

NeighborWorks Organization Seeks to Help Seniors in Contest from Tom’s of Maine

In what is increasingly becoming commonplace for community-based nonprofits, Neighborhood Housing Services of Boise, a member of the NeighborWorks network, is competing for a “favorite” grant from a socially responsible for-profit company – Tom’s of Maine.

The NHS of Boise is competing for part of $150,000 from the environmentally conscious company, which is an independent but wholly-owned part of the global Colgate family of companies. NHS is hoping to use the grant that it could receive from Tom’s 50 States for Good competition to finance its Rake Up Boise campaign, an initiative that involves coordinating more than 6,000 volunteers to rake and winterize the yards of more than six hundred senior citizens and/or disabled people.

Tom’s of Maine is just one of a number of for-profit companies and their foundations that are combining “favorite” voting and grant making. For example, The Home Depot Foundation is currently engaged in an “Aprons in Action” campaign where consumers are asked to vote for their favorite Team Depot Project. A search around the Internet turned up “favorite” fund raising programs from Pepsi, Subaru Discovery Channel’s Planet Green and more.

With financial and in-kind support for community-based nonprofits not expected to grow this year or next, fund raising approaches that engage an organization’s friends and its friend’s friends, is one way nonprofits are working to attract new volunteers and financial resources.

Meanwhile, if you care about helping seniors take care of their homes cast a vote for NHS of Boise. Voting ends September 13.

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