Thursday, April 22, 2010

NeighborWorks Works with Realtors to Develop New 'Green The MLS' Toolkit for Marketing Green Homes

The National Association of Realtors® (NAR) released in time for Earth Day a new “green” tool kit to help Realtors® add a green initiative to their local multiple listing service (MLS). The toolkit will make it easier to market and identify green homes for homebuyers and sellers. Its development was a collaborative effort by a team of individuals, associations and organizations, including NeighborWorks America®.

“NAR research has consistently shown that there is a considerable and growing market for green buildings. ...Earth Day on April 22 only underscores the fact that many of today’s consumers want homes and communities that are sensitive to the larger environment. The Green MLS Tool Kit allows Realtors® to support this growing market,” said NAR President Vicki Cox Golder.

“By identifying which homes contain energy efficient and environmentally friendly characteristics, the Greening MLS Tool Kit will help all home buyers – especially first-time and low- and moderate income home buyers – make more informed choices about the cost of their housing and where upfront payment may lead to long-term saving,” said Ken Wade, NeighborWorks America CEO.

Other organizations participating in the collaborative effort include the Appraisal Institute; Council of Multiple Listing Services; EcoBroker International; Enterprise Community Partners, Inc.; Metropolitan Regional Information; Multi-Regional Multiple Listing Service System; National Association of Home Builders; Traverse Area Association of Realtors®; and the U.S. Green Building Council.

Learn more about the Green MLS Toolkit at More information is also available in NAR's press release.

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