Dorothy Richardson legacy extends to next generation

Dorothy Richardson

By Brian Levinson, senior regional public affairs and communications adviser (Midwest Region)

The legacy of Dorothy Richardson, whose efforts to save her Pittsburgh neighborhood led to the creation of what is now NeighborWorks America, has special meaning for one member of the NeighborWorks network.

Born and raised in Pittsburgh’s North Side, Tanisha Rush is proud of her ties to the city and her old neighborhood.

“The pride comes from knowing that the area used to be plagued with deteriorating housing and is now a vibrant neighborhood that includes new residential properties and restored historic homes,” she said of the area just north of downtown Pittsburgh. “It’s completely different from what it used to be.”

The neighborhood that Dorothy Richardson fought to preserve is now home to the Andy Warhol Museum, Heinz Field (where the Pittsburgh Steelers play) and PNC Park (Pittsburgh Pirates), as well as many other attractions.

“When I was growing up the area was primarily black and low-to-moderate income, with quite a few Section 8 housing projects and a lot of crime,” Rush said. “It started to change in the late ‘90s, which meant uprooting a lot of residents. The city saw the area’s potential because of its proximity to downtown and the nexus of all major transportation arteries.”

Rush moved from Pittsburgh to Cleveland nearly 20 years ago after graduating from college, and ultimately became a Community Reinvestment Act officer with a major bank. Her responsibilities included working with community-based organizations throughout northeast Ohio, including network member Neighborhood Housing Services of Greater Cleveland.

Tanisha Rush with
Lou Tisler, executive
director of NHS of
Greater Cleveland

“NHS of Greater Cleveland always stood out to me … knowing that Cleveland was one of the epicenters of the foreclosure crisis and seeing NHS helping so many residents,” Rush said. “NHS of Greater Cleveland was always there, so I’m honored to have an opportunity to serve on the board.”

Rush joined the NHS of Greater Cleveland board four years ago and went through an orientation in which Relationship Manager Angela Rohs presented the NeighborWorks history.

“When Angela started giving information about NeighborWorks and how it started and telling the story of Dorothy Richardson, my heart started pounding,” Rush said. “I said to myself, ‘that’s where I was born, how did I not know this,’ and I had an epiphany. I realized that NeighborWorks was ‘born’ in my neighborhood.”

Today, Rush is chair of the board of NHS of Greater Cleveland. However, she regularly makes the two-hour drive back to the North Side because her parents and many other relatives still live there. Many of her cousins, who had to move when the North Side started to revitalize have all “made their pilgrimage back,” Rush said. “Everybody lives within walking distance of each other.”

Rush said her service to NHS of Greater Cleveland is her way of giving back, not only to Cleveland but also to the North Side.

“My situation is very unique from a lot of my family. They didn’t get to walk the same path I walked. They are still living in affordable housing, still in need of assistance (in Dorothy Richardson’s old neighborhood), so it is only right for me to serve in any way that I can, and how fitting that I have gone full circle and can now serve NHS of Greater Cleveland.”

Rush adds, “I think serving NHS of Greater Cleveland is the ultimate reward. I’m associated with an organization that is really helping to make an impact on the community. I think of all the homebuyers we have educated, the free tax preparation services we have provided, and the number of homeowners we have created … Then I multiply that by all of the NeighborWorks organizations throughout the country. This is all happening because of this one woman in a neighborhood who launched this grassroots effort to say our homes are worth saving, our people are worth saving.”

‘Aging in place’ transformed from dream to reality in Ohio

As with other communities across the country, the Rust Belt town of Springfield, OH, is aging. With high unemployment and the resulting exodus of young people, the population of the small town in southwestern Ohio is increasingly in need of affordable housing tailored to the needs of older individuals who want to stay in their communities, but need a little help to do so.

“Springfield is very segregated in terms of income,” explains Tina Koumoutsos, executive director of Neighborhood Housing Partnership (NHP) of Greater Springfield, which celebrated its 20th anniversary in 2013. “Most of the new development is on the north side, where the more affluent residents live. People in the southern neighborhoods don’t have as many options.”

NHP-GS is doing its part to change that, however. In 2011, it partnered with the City of Springfield to leverage funds from the second round of HUD’s Neighborhood Stabilization Program, created to assist communities whose viability is at risk in the wake of the wave of foreclosures. This funding, says Koumoutsos, was a “blessing. We had no debt to service, and could use the project instead to generate a revenue stream to invest back in our work.”

One year later, NHP offered 12 two-bedroom duplexes for rent, specifically for individuals age 55 or older who are making 50 percent of the area median income or less. In addition to reasonable rents, affordability is assured through green building practices that keep energy costs low.

“We designed these units with ‘smart growth’ in mind,” says Koumoutsos, who was the city’s housing coordinator before she became the founding director of NHP. “That means people and their special needs were our focus, not cars.”

For example, the new development was positioned to be “walkable,” with a YMCA, government offices and a performing arts center within easy reach. The property manager of the complex owns another, larger senior-service project and provides case-manager services to both developments, including recreational activities and transportation when needed.

Front porches (without steps, so people with disabilities
can easily access them) are main features of the new
walkable community for seniors.

In the units themselves, garages are positioned to the back of the homes, shifting the focus to front-yard porches where residents are encouraged to socialize with each other. The University of Michigan’s Health and Retirement Study, which is following more than 7,000 individuals, concluded that living in a neighborhood where you have strong social ties has as much physical benefit as not smoking.

In addition, the development was built with a goal of “zero steps.” Koumoutsos explains that NHP wanted the residents to be able to safely age in place, as well as to welcome disabled friends and relatives. That means no stairs that could become wheelchair obstacles, as well as special touches such as walk-in showers in the bathrooms and accessible kitchen cabinets. At the same time, however, the NHP team worked hard to make the look inviting, rather than institutional, and the second bedroom in each unit offers plenty of space for visiting children and grandchildren.

“All of the units filled almost immediately, and we have a waiting list of about 100,” says Koumoutsos. “We are in discussions now with the city about building more, since we own the adjacent land.”

“Impact” is what Koumoutsos and her team strive for. A recent study documented that in the last five years, NHP of Greater Springfield has contributed $43 million to the local economy, supported 74 jobs and generated $51 million in first mortgages.

“We used to have to struggle to make the case that providing affordable housing has an overall impact on the community at large,” she says. “Now no one questions it.”

Written by Pam Bailey, communications writer for NeighborWorks America.

Toledo group generates goodwill – and funds – with ‘buy a shingle, save a home’ campaign

How do you raise money quickly for a pressing community need, while at the same time building public awareness and buy-in? (Isn’t that all nonprofits’ “holy grail”?) William Farnsel, executive director of NeighborWorks Toledo Region in Ohio, has developed a winning formula to do just that.

Farnsel’s organization, which is celebrating its 20th anniversary this year as a member of the NeighborWorks network, serves a majority African-American community with higher-than-average unemployment (8.9 percent). Many of the houses are in need of the organization’s weatherization-assistance program for low-income families, which it administers with funds from the federal government, Columbia Gas and Toledo Edison. (To date, NTR has installed more than $23.7 million in insulation and other materials for 15,000-plus customers in Toledo and the broader Lucas County.)

However, if a house has a leaky roof, weatherization isn’t going to do much good. One of the city’s anchor businesses, Owens Corning, donated the necessary shingles (along with a lifetime warranty for the resulting roofs), but a lot more money for time and materials needed to be raised, and quickly, in order for the weatherization program to continue before cold weather arrived.

“It’s a chronic problem we face,” Farnsel says. “Government funding comes with processes and forms that take time to sort out. Plus, it requires bringing the entire house up to code – an even more expensive, time-consuming endeavor. So, we decided to seek private funds.”

Farnsel didn’t want the typical meal or golf outing, however. He wanted his donors to feel a more visceral connection to the impact of their giving. That’s when he hit upon his theme: “Buy a shingle; save a home.” The goal: to raise enough money to finance the replacement of four roofs – one in each of four targeted neighborhoods. The CEO of the local hospital was recruited as chair of the planning committee, which helped attract representatives of local businesses, organizations and affluent families in the community to the fundraising dinner. Attendees were invited to “purchase” a shingle (or a bundle of them, or a box of nails, depending on the amount given) – with an onsite exhibit showing exactly what is needed to tear off an existing roof, complete structural repairs and install a new one.

The next challenge was how to choose which roofs to replace first, when there were so many low-income families who could benefit. Farnsel also wanted residents in the targeted communities to feel like they were active participants and partners in the campaign. His solution: a lottery. Tickets were sold to residents for $3 each at local churches, banks and other community locations. If your roof didn’t need replacement, or you knew someone else more in need, you could buy the ticket to “gift it” to someone else.

“One woman was so desperate for a new roof that she borrowed $100 from friends and family to buy as many lottery tickets as she could,” says Farnsel. “Her roof was so bad she literally had skylights, and she was forced to use kiddy pools to catch the water when it rained.”

Joanne Born (middle) weeps with joy when she learns
she has won the "lottery."

On the day of the drawing in that neighborhood – during NeighborWorks Week of 2013 -- a young couple was seen hanging out by the street corner where the winner would be announced. Farnsel later learned that the couple was the daughter and son-in-law of Joanne Born, who had bought all those lottery tickets. She was too nervous to watch the drawing in person, and sat instead in a car at the curb. And yes, she did win that drawing. Today, she is the relieved owner of a new roof – at the cost $12,000, which she could never have afforded on her own.

NTR raised $37,000 through this event, including $900 from resident-purchased raffle tickets. The second annual event already is scheduled, for May 3, 2014.

If you’re thinking of holding a similar fundraising/public-awareness campaign, Farnsel has a few tips to offer:

• Recruit supporters from the business community. In 2013, the CEO of the local hospital was enlisted as the fundraising chair, which generated both a good-sized contribution from that institution and those of his friends. In 2014, Farnsel plans to reach out to the local utility industry.

Joanne Born in front of her house, with
a new roof. (Habitat for Humanity is
set now to help refurbish her porch.)

• Don’t be discouraged when the unexpected occurs. Farnsel’s campaign was very creative, and would normally have been a great local media hook. But on the same day as the drawing, an 18-month-old girl was reported missing in the neighborhood. It was a tragedy, and understandably, the event got almost zero media coverage as a result. (Note from the writer: As a veteran PR professional, I can attest to that reality; if a bigger, competing news story occurs in the same timeframe as your event, you can pretty much forget any hope of attracting media coverage. That’s why it is so important to build in other ways to measure success. And Farnsel and his team did – both in terms of money raised and partners/residents engaged. In 2014, he is planning to incorporate “impact stories” from this year’s winners as well as a “tell-a-friend” campaign.)

• When developing goals and budgets, make sure you know the real costs. Don’t low-ball! The roofs that NHS ended up replacing were significantly more expensive than anticipated. Farnsel’s team had estimated $8,000 to $9,000, and Born’s, for instance, cost $12,000.

• Don’t under-estimate the effort and expertise needed. NTR hired a consultant to assist with messaging, outreach and event logistics, and Farnsel says it was one of his best decisions. “There are lots of day-to-day activities required to pull a campaign and event like this off, but at the same time, we still had our ‘real’ work to do. Consider hiring outside help,” he says.

• Don’t lose sight of your end goal. “You have to give something to get something,” Farnsel cautions. “Make community impact and goodwill the principal goal – not general fundraising for your organization.” About 82 cents of every dollar raised by NTR for the “Buy a Shingle, Save a Home” campaign went to the roof-replacement program. Over time, he says, events like these will help “nourish” the organization’s coffers, but that’s not the focus of the events. “The goodwill pays off over time,” Farnsel promises.

Written by Pam Bailey, communications writer for NeighborWorks America. She would love for you to post your own stories and comments!

Flexing Green Muscles Earth Day and Every Day

NDS is a Neighborworks
America green designee

By Stacy Brown, Neighborhood Development Services Inc, director of asset management

Being a responsible steward of our environmental resources means looking at the variety of ways in which our homeownership and rental home work can reduce environmental harms and build the self-sufficiency of our people and buildings. Benefits of “going green” include lower utility costs for residents to a unique marketing asset for us as we compete for tenants and homebuyers.

Last December, NeighborWorks America named Neighborhood Development Services Inc (NDS), based in Ravenna, Ohio, as a NeighborWorks Green Organization designee. We are proud to be a part of this program and we hope what we learn can inspire others nationwide. Our green work spans weatherization and home repair to ecologically responsible design and materials for new buildings.  We are also branching into alternative energy as a way to raise revenue while helping the community and the environment.

For existing homes, we’ve found that weatherization protections pay off for all involved.  At our Lakeview 2 Apartments complex, we reduced energy 20 percent by installing Energy Star appliances, attic insulation, air sealing, heat pumps and high efficiency lighting and window fixtures. We also used faucet aerators, dual flush toilets, water efficient washers and landscaping to decrease water usage. The work has benefited not only NDS, but also Lakeview residents who now have lower utility costs.

NDS has also committed to incorporating environmental improvements and green maintenance. This means purchasing green materials and supplies when possible, installing rain barrels at all of its properties and creating recycling systems for all residents. Additionally, the maintenance staff is trained on purchasing, methodology and overall green maintenance.

Finally, we are working to take environmental sustainability beyond simply housing improvements. NDS is pursuing the opening and operation of a public compressed natural gas re-fueling site. This site responds to rising demand for cleaner fuel sources for their vehicles. It will dramatically cut greenhouse gas emissions and allow local residents and businesses to take advantage of major fuel cost savings. Revenue earned from the site will provide NDS with a new source of funds to support its other mission-driven programs, which will benefit the communities in which we operate. While this project is still in its preliminary stages, NDS has met with local stakeholders to discuss the project and continues to seek funding to perform a formal feasibility study for this project.  Additionally, we are working toward gathering fuel commitments from local companies. These commitments are key to securing funding and partnerships related to this unique, triple bottom line project.

Together, all of us can find ways to use environmental resources more sustainably. We know our efforts are but one example and we look forward to learning about and implementing many new ideas in the years ahead.  To learn more, visit http://www.ndsohio.org.

NHS of Greater Cleveland: A Port in the Foreclosure Storm

This blog is part of our 35^th Anniversary Celebration series, highlighting NeighborWorks affiliates which are celebrating milestone years marking either their membership in the network or their incorporation as an organization. This month, NHSGC is celebrating 15 years since incorporation. 

By Brittany Hutson, NeighborWorks
America Public Relations fellow

The 2008 housing crisis caused many to wonder if buying a home could still be considered the "American dream." In spite of all the uncertainty about the housing market, Neighborhood Housing Services of Greater Cleveland, Inc. (NHSGC) has remained steadfast in its mission to assist their clients in becoming homeowners. “A lot of people will say Cleveland and Slavic Village was the epicenter of foreclosure, mortgage fraud, flipping, etc.,” says Executive Director Lou Tisler. “But it was also the epicenter for solution based programs for the foreclosure crisis.”

Tisler says that the foreclosure crisis gave NHSGC an opportunity to prove their value and leadership and that the crisis required the organization to be more flexible and creative. The organization was selected for the Ohio Foreclosure Prevention Task Force, accumulated nearly $5.6 million to assist people in need with the NeighborWorks Collaborative of Ohio, and provided testimony at congressional hearings.

Dave Wilson came to NHSGC to avoid foreclosure. He had
suffered an injury and struggled to make ends meet. By working with
NHSGC, Wilson was able to get an affordable loan modification.

This month, the Cleveland, Ohio organization celebrates 15 years as part of the NeighborWorks network.  NHSGC offers a number of programs to “help people get, fix and keep their homes,” says Tisler. These programs include a homebuyer education program, a down payment assistance program, providing rehab loans to those who cannot get lending from traditional banks, a sustainability program that focuses on foreclosure prevention and intervention; mortgage counseling; and EnergYOU, which helps clients and residents conserve their budgets for utilities and food costs. The organization serves primarily low-to-moderate income people, as well as people with moderate-to-high income that seek foreclosure prevention assistance. “Our clients are usually underserved, under-banked and under-represented in the housing market,” says Tisler. The organization serves up to 3,500 people per year.

Raylene Hood reached out to NHSGC for assistance in saving her home. A
NHSGC counselor helped her apply for rescue funds to bring her mortgage current.
NHSGC also helped Hood when she needed emergency repairs on her roof.

Though NHSGC has seen its fair share of challenges in home equity, lack of access to capital, and limited lending, Tisler praises his staff of 16 for their motivation and commitment to serving the organization’s targeted community. “The staff [has been] the greatest asset to the organization,” says Tisler. “Our staff has gotten us to a solution based delivery system. To see them come in everyday and make what they do happen is incredible.”

In addition to the staff, Tisler says that being a part of the NeighborWorks network is “an incredible, valuable asset for the organization and the people we serve.” He adds, “As a network member, NHSGC has access to best practices and funding, and can share experiences and ideas with other network organizations. It is truly a network of excellence.”

Homeport Plans ‘Extreme Makeover’ of Columbus Communities

By Ascala Sisk
Senior Manager, Neighborhood Stabilization
NeighborWorks America

As I watched the ABC program “Extreme Makeover” during the holidays, I saw in the faces of an entire community why neighborhood revitalization is so important.

Through the efforts of NeighborWorks member Homeport in Columbus, Ohio, the ABC hit show came to American Addition, a neighborhood Columbus Mayor Michael B. Coleman said was “the most egregiously neglected urban neighborhood I have ever seen.”

It was heartwarming to see national visibility brought to the work Homeport is doing to invest in this distressed neighborhood, and to see the true impact rebuilding a community has on families. Neighborhood stabilization is more than rehabbing abandoned and foreclosed homes and buildings, putting them up for sale or rent and protecting property values.

Extreme Makeover reveals the Rhodes family's new home.
Homeport helped the family submit its application to the show.
View full episode and house tour.

It is also about the people. It is about putting families back in homes, providing safe and secure communities, and bringing back important community connections and infrastructure, such as parks, playgrounds and community spaces.

This is the long-term vision Homeport has for American Addition. The organization used Extreme Makeover as a launching pad for its efforts to rebuild 100 new homes over the next 10 years using Neighborhood Stabilization Program grants, city funds and private investments. In October 2011, Homeport broke ground on the first six lots with homes to be completed by February 2012. All of the houses will be built to green standards. [See Homeport’s story behind Extreme Makeover and American Addition].

If you’d like to see how else Homeport and other NSP grantees are successfully using program funds to reinvest in declining neighborhoods, view these videos. The videos were produced by HUD in collaboration with NeighborWorks America and Enterprise Community Partners.

NeighborWorks Member Homeport Brings ABC’s 'Extreme Makeover: Home Edition' to Ohio



The Rhodes family was surprised to learn they will
get a new home from ABC's Extreme Makeover.
WATCH THE VIDEO.
Tune in to ABC on Friday, Dec. 16 at
8pm, EST to see the transformation!

 

NeighborWorks member Homeport aka Columbus Housing Partnership assisted the ABC network program Extreme Makeover: Home Edition to bring attention to the Rhodes family and the forgotten Ohio neighborhood called American Addition, where they lived.

According to the Columbus Dispatch, the neighborhood has been singled out by Columbus Mayor Michael B. Coleman as “the most egregiously neglected urban neighborhood I have ever seen.” The mayor is investing $5 million to rebuild streets and alleys and install sidewalks, lights, curbs, waterlines and storm-sewer lines, while federal Neighborhood Stabilization Project money will help to pay for 150 new homes.

The city doesn’t have to worry about one of those homes, however. It has been rebuilt by the cast and crew of Extreme Makeover. The process started two years ago, when Homeport’s volunteers and staff went door to door talking to families and helping those interested in completing the lengthy application process. Homeport helped the families create videos to accompany their applications and helped shoot additional supporting video discussing the neglected neighborhood's history.

In August, the cast of Extreme Makeover knocked on the door of James and Jackie Rhodes and surprised them with the news that they had been chosen to receive a brand new home because of their family’s love and commitment to each other. The Dispatch reports that the Rhodes had taken in their daughter Mikia and her four children, after Mikia had emergency surgery to cure a brain tumor. She slept with her children — ages 7, 9, 15 and 18 — in the main sitting room on the first floor, while her parents occupied the only bedroom upstairs. The home was not only cramped, it was also in desperate need of repair.

Now thanks to Homeport and Extreme Makeover, the Rhodes have a brand new home for the holidays. The episode showing the whole process will air on Friday, December 16 at 8 p.m. Eastern time. Some members of the Homeport team made cameo appearances in the show as elves and others may appear talking about the organization's programs. Tune in!