How Tax Prep Sites Help Recruit New Clients

By Darren Hamm,
deputy director, NHSGC

The yearly obligation to file taxes is often a rare opportunity for people to really reflect on their finances and to connect with community organizations that can help them year-round. This can help save them money and help nonprofits reach new clients.

Last year Neighborhood Housing Services of Greater Cleveland (NHSGC) started a financial capability program and this tax season marks the second year of our first Volunteer Income Tax Assistance (VITA) program, which helps Cleveland residents of lower incomes receive free help filing their taxes. We chose to run this VITA site because, if you’re talking about asset building, there’s really nothing more direct than saving someone $450 in tax prep and having their refund— often 50% of their annual income—invested in the local environment (utilities, groceries, car repair, tuition) or helping that person pay down debt.

So far this season, NHSGC has assisted in returning more than $750,000 in income tax returns to more than 400 people throughout northeast Ohio, further saving these taxpayers more than $160,000 in filing fees.  This is great for the residents and it’s also an important way for NHSGC to reach new clients.

We identify potential clients by having VITA site tax filers complete surveys on how they will use their refund, their biggest challenges financially and other such questions that can assess their financial capability. We then connect tax filers to services that can address those needs. Sometimes the services are ones we provide and other times we connect tax filers to our local partners. Our hope is that those who haven’t worked with us yet will remember we are here if need arises.

Volunteers from Charter One Bank and Darren Hamm, NHSGC

This approach has already paid off for us and for our new clients. In the past few months we’ve assisted tax filers with foreclosure, helped them register and take homeownership courses, and apply for home repair loans. We’ve been able to help these new clients because they share many characteristics with our current clients, such as geographic location. However, as a group, the new clients/tax filers are more likely to rent than own and they generally have more modest incomes, so we keep that in mind when explaining our services.

Overall, we feel it’s been a successful tax season and we hope to maintain relationships with clients in the coming year.  To close out, we’re hosting a Super Saturday event on April 13 in partnership with Charter One Bank. Tax filers will have their taxes prepared, learn about opportunities to save their tax refund, and be entered into a Cleveland Saves drawing for opening up a savings account on site.

The Transformation of a Tax-phobe

Elena Kaye-Schiess, AmeriCorps VISTA
with NeigborWorks Rural Initative

When I used to think about filing my taxes, I pictured myself standing at the edge of a cliff with my head turned away and my eyes closed while I dropped my stack of tax documents into the abyss. On the one hand, I considered the IRS a black abyss where as long as nothing came back out to bite me, I was golden. On the other hand, my understanding of what exactly I was sending was analogous to holding my breath and crossing my fingers.

Last year I first heard the terms EITC and VITA, or Earned Income Tax Credit and Volunteer Income Tax Assistance sites, through an a collaboration of NeighborWorks America's Rural Initiative and the NeighborWorks America homeownership team. The teams were working together on an open grant round to build the capacity of VITA sites operated by NeighborWorks organizations across the country. I learned about the impact NeighborWorks organizations have had in their communities through VITA sites that help residents correctly file their taxes and access the EITC, and how support from NeighborWorks America has enabled the organizations to efficiently and effectively reach more residents in their service areas.

VITA volunteers at Urban Edge help residents access their tax advantages

The EITC is one of the federal government’s largest anti-poverty programs, and each year it helps lift an estimated 6.6 million people above the poverty line. However, because workers move in and out of eligibility based on changes in their marital, parental and financial status, awareness is critical. About one-third of the EITC eligible population turns over each year, and this year millions of workers will qualify for the EITC for the first time (www.eitc.irs.gov).

Photo: Creative Commons, seniorliving.com

VITA sites bridge the awareness gap to help ensure those who qualify can claim the credit. The IRS works with national partners, community-based coalitions and thousands of local partners and governments, including many NeighborWorks organizations, to establish sites around the country. IRS-certified volunteers will provide free basic tax preparation and education about the EITC, as well as other credits individuals may qualify for. Benefits screening is also available to determine eligibility for services such as SNAP (Supplemental Nutrition Assistance Program) and LIHEAP (Low-income Home Energy Assistance Program).

Working on this project made me realize it was time to pull back the curtain on my tax aversion.  I became certified to volunteer at a VITA site operated by a NeighborWorks organization in my community. A year later I’ve not only become a VITA volunteer junkie, but I also incessantly hound my friends and family about how the EITC is a critical asset-building initiative, and how fantastic it is that there is probably a site in their community where they can sit down with a real live person who will prepare their taxes for free while explaining how the process works.

While volunteering with Urban Edge last year, I watched as many clients came in for tax prep, but when they learned about the financial education services Urban Edge also offered, such as first-time homebuyer education and credit counseling, they signed up for those as well. The CDC’s VITA role acted as a gateway for community members to get involved in the broader programs also available.

A friend recently told me about a new iPhone app where all you have to do is snap a picture of your W-2s and it will automatically populate your tax form for you. The old tax-phobic me would have probably thought this was a fantastic idea, but instead I had a much better recommendation to share: go visit a VITA site, and someone will help you prepare and file your taxes for free.

Want to learn more? Below is a partial list of NeighborWorks organizations which offer tax preparation services:

• Affordable Homes of South Texas (Texas)
• Arbor Development (New York)
• Family Services Inc.(South Carolina)
• Little Dixie Community Action Agency (Oklahoma)
• Midwest Minnesota Community Development Corporation (Minnesota)
• Neighborhood Development Services (Ohio)
• Neighborhood Housing Services of Greater Cleveland (Ohio) 
• Neighborhood Housing Services of New Orleans (Louisiana)
• Opportunities for Chenango (New York)
• Pathfinder Services (Indiana)
• Pathstone (Indiana, New Jersey, New York, Ohio, Pennsylvania)
• Urban Edge (Massachusetts)

A full list of all VITA tax sites is available on the IRS website: http://irs.treasury.gov/freetaxprep/